format

Mini wiki

Short answers about video, music, custom songs, channel management, rights and AI. Find a topic or ask Hitmaker.

Wiki

Series & video

What is a social mini-series?

A mini-series is a set of short episodes in the same world, with the same hero or theme, released on a rhythm. Unlike one-off videos, it gives viewers a reason to follow, binge and share, and every new episode is easier to promote because the audience already knows what to expect.

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Series & video

What is a hook, and why does it matter?

A hook is the first second or two of a video: a striking image, a question or a sound that stops the scroll. Viewers decide almost instantly, so we design the opening first and build the rest of the episode around it.

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Series & video

Which video format fits which platform?

Vertical 9:16 is often suitable for short videos and 16:9 for horizontal video. For websites and product listings, check current platform requirements for ratio, duration, file size and codec. We agree deliverables and safe areas for captions before export.

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Series & video

Why do subtitles matter?

Subtitles support sound-off viewing and improve accessibility. We agree languages, subtitle files and burned-in versions as part of the scope. We work in Russian, English and Spanish and check wording and timing.

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Series & video

How should video be used on a website?

Keep hero loops short and light, never autoplay with sound, provide a poster image, and load heavy players only when the visitor asks for them. This protects page speed, accessibility and privacy.

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Series & video

Video for a marketplace product card

Show the product in action in the first 3 seconds, then the key benefit and the scale. It must work without sound, so use large captions. We deliver versions for Wildberries and Ozon specs.

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Series & video

How do you use AI in production?

AI is a tool, not the director. We use it for ideas, images, voices or animation where it helps, a human art director approves every frame, we only clone voices or faces with written consent, and we label synthetic content where platforms or the law require it.

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Music & sound

Original music vs library music

Both library and original music need suitable licensing. Check composition, recording, vocal and sample rights, permitted platforms and advertising uses before publication. Original music gives your project its own sound but cannot prevent incorrect automated claims. Usage terms are specified in the contract.

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Music & sound

Voice-over, dubbing and translation

Dubbing works best when the script is adapted, not translated word for word, so jokes, rhythm and timing still land. We produce voice-over and subtitles in Russian, English and Spanish.

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Songs & greetings

How is a custom song made?

We start with the occasion, story, genre and delivery date, then approve lyrics, a demo and the final recording. Files, revision rounds, rights and timing are agreed before work begins. Plan a music video early: its script and production need additional time.

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Songs & greetings

What to tell us for a perfect greeting song

Who it is for, the occasion, three or four real stories or details, favourite music, the mood you want and any phrase that must appear. The more personal the facts, the more the song feels like theirs.

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Channel growth

How often should a channel publish?

Consistency beats volume. A rhythm you can keep for months, such as three episodes a week, works better than a burst followed by silence. We agree a rhythm with you and build the content plan around it.

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Channel growth

Why start a thematic channel?

A clear topic helps viewers know what to expect and helps the team plan related episodes. Start with one audience and a few recurring sections. The site presents six example themes.

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Channel growth

How to start a channel on Rutube and VK Video

Start with the topic, audience and purpose of the channel. Set up the profile, a content plan and a few pilot videos. Compare retention, clicks and enquiries, then adjust the format. There is no universal number of posts or time to the first customer.

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Channel growth

One video, many platforms

One shoot or episode can be adapted for several platforms by changing its ratio, length, captions, description and cover. Check music and publishing requirements on each platform. The quote lists the agreed versions so the scope is clear in advance.

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Channel growth

From views to clients

Views are attention; clients need a next step. We add a clear call to action, a link in bio or a landing page, and a direct route to Telegram, WhatsApp or a form, then measure how many viewers become enquiries.

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Rights & privacy

Faces, voices and consent

We establish a lawful basis and obtain the necessary permissions for filming, publishing a likeness and using a voice. Face or voice cloning requires separate written consent. Recognisable images or voices may be personal data; they are biometric data when used to establish identity. Withdrawal requests are handled under applicable law and the contract.

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Rights & privacy

Who owns the song or video?

The contract specifies a licence or transfer of exclusive rights, permitted uses and third-party restrictions, including those of AI tools. Source files, project files and separate audio stems can be included in the order. Portfolio use is agreed separately.

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Tech & AI

How do AI assistants find a website?

Search engines and AI search need crawlable pages, useful text, clear titles, internal links and accurate structured data. A sitemap helps discovery. llms.txt is an optional guide for compatible tools, not a condition for indexing. Search rankings and inclusion in AI answers are not guaranteed.

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